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Business Writing For Dummies by Natalie Canavor

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Chapter 14

Adapting Business English to Specific Countries

In This Chapter

arrow Connecting across cultures

arrow Writing well to China, Russia, France, Japan, India, Mexico, Germany, and Brazil

arrow Avoiding mistakes and paying cultural courtesies

It’s a big world out there – full of countries developing their economies and, to varying degrees, eager to establish business relationships with other countries. Today’s easy communication systems, together with growing acceptance of English as the world’s business language, can disguise the deep gulches that still exist between cultures.

Tip.eps A first imperative when communicating with people outside your own country is to become more aware of your own values and the filters through which you see the world. For example, Americans aim to be concise and direct and value individualism. Many other cultures have different priorities – family, relationships, a society of consensus, perhaps.

In Chapter 13 I provide general principles of cross-cultural writing and the thinking behind it. In this chapter I give you some specifics for eight sample countries chosen ...

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