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Business Writing For Dummies by Natalie Canavor

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Chapter 12

Writing for Websites and Blogs

In This Chapter

arrow Finding your voice on websites and blogs

arrow Organizing and building a website

arrow Using online graphics and design to support your words

arrow Creating and growing a blog

The Internet is like a magic door that democratizes communication. It empowers you to reach almost anyone, anywhere, and offers you virtual space to represent your own interests.

The price of entry for online action keeps coming down. You can post comments and images, tweet, connect with people through social media and invest only the time it takes to do the work. But you may also want a more stable presence that you can control, direct and develop: your own website, blog, or both.

This chapter gives you the tools and techniques to plan and write for your online presence whether you want to present your business, hobby, personal passion, or yourself.

Shaping Your Words for Websites and Blogs

In the early days – meaning the last decade of the 20th century – you had to possess (or hire) sophisticated professional skills to create and maintain a website. A first-rate, ...

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