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Business Writing For Dummies by Natalie Canavor

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Chapter 10

Writing for the Spoken Word

In This Chapter

arrow Constructing a powerful elevator pitch

arrow Drafting and delivering presentations

arrow Planning and scripting video

arrow Planning what to say in challenging situations

You need to know two main things when writing speeches, presentations and scripts:

check.png They need to be written

check.png They need to be spoken

That may seem ridiculously obvious, but take these rules seriously and you’re way ahead of the game, whatever yours is. Most people assume they’ll rise to the occasion and wing much of what they say when they’re on stage or just introducing themselves. Or, they write a speech as if it were a piece of literature and then are surprised at how hard it is to deliver it well.

Whatever the length or stakes of your spoken piece – from an elevator speech that lasts just a few seconds to a formal presentation – the planning and writing process I cover in this ...

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