Chapter 10
Writing for the Spoken Word
In This Chapter
Constructing a powerful elevator pitch
Drafting and delivering presentations
Planning and scripting video
Planning what to say in challenging situations
You need to know two main things when writing speeches, presentations and scripts:
They need to be written
They need to be spoken
That may seem ridiculously obvious, but take these rules seriously and you’re way ahead of the game, whatever yours is. Most people assume they’ll rise to the occasion and wing much of what they say when they’re on stage or just introducing themselves. Or, they write a speech as if it were a piece of literature and then are surprised at how hard it is to deliver it well.
Whatever the length or stakes of your spoken piece – from an elevator speech that lasts just a few seconds to a formal presentation – the planning and writing process I cover in this ...
