Part III
Writing Business Documents, Promotional Material and Presentations
Top Five Paths to Promoting Your Business with Writing
Create executive summaries that decision-makers act on.
Use persuasion techniques to energize reports and proposals.
Develop a core value statement for your company – and yourself.
Craft stories that bring your business and ideas to life.
Script yourself to present well.
For more help on writing promotional material for your business, visit http://eu.dummies.com/how-to/content/write-a-company-and-purpose-description-for-your-b.html.
In this part . . .
Brush up on your document writing and produce more effective reports, proposals, business plans and executive summaries.
Home in on your core business values and publicize these with profiles and resumes. ...
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