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Business Writing For Dummies by Natalie Canavor

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Chapter 7

Creating High Impact Business Correspondence

In This Chapter

arrow Crafting winning cover letters

arrow Networking and building relationships with letters

arrow Complaining well and getting personal

arrow Focusing on facts in letters of record

arrow Pitching your product or service

You may be under the impression that you don’t write business letters and never need to in today’s fast-paced world. Think again. When you write to ask for a meeting or reference, you’re writing a letter. So is a pitch for a product or service, a thank you for a courtesy or opportunity, or a cover letter for an application or report.

remember.eps Yes, you probably send such messages by email. But don’t be fooled by the fact that you’re using an electronic delivery system and don’t need a stamp. Acknowledge that your missive is a letter, and you do a much better job of achieving your goal.

Think of your message as a ‘letter’ whenever you’re ...

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