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Business Writing For Dummies by Natalie Canavor

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Chapter 3

Making Your Writing Work: The Basics

In This Chapter

arrow Tailoring your writing for today’s readers

arrow Injecting energy into your language

arrow Implementing elements of good design

Your writing style probably took shape in school where literary traditions and formal essays dominate. This experience may have led you to believe that subtle thoughts require complex sentences, sophisticated vocabulary and dense presentation. Perhaps you learned to write that way – or maybe you didn’t. Either way: get over it. The rules of academic writing don’t apply to the business world.

Real-world business writing is more natural, reader-friendly and easier to do than academic writing – especially after you know the basics I cover in this chapter.

Stepping into 21st Century Writing Style

remember.eps In business you succeed when you achieve your goals. You need to judge business writing the same way – by whether it accomplishes what you want. What works is:

check.png Clear and simple. Except for technical material directed ...

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