Introduction
A funny thing happened on the way to the 21st century. The ability to write well turned into a power tool for success.
Whether you’re a manager who wants to rise, an entrepreneur who hopes to do it your way, a professional or a specialist of any kind, good writing helps you accomplish your goals.
If you’re reading this book, you already know that, but I think you’ll be surprised by how many more ways good writing can reward you than you now suspect. Research shows that good writers are hired first and promoted early, particularly in today’s growth industries. No surprise there! Companies, non-profits, and government agencies alike must communicate well to survive and thrive. Good writers are increasingly at a premium in every field.
The growing role of writing is a rarely mentioned by-product of the digital revolution. Earlier, decision-makers used slews of people to help them look good in written form, from secretaries who rewrote their memos to public relations staffers to speak for the company. Now, with delivery systems so accessible, few managers are so sheltered. You stand on your own for everyday messaging. And you depend on writing for entrée to a world of nearly overwhelming opportunity.
Today you still need the memos, letters, reports, proposals and articles – plus newer media like websites, blogs, marketing emails, and social media posts. Whenever a new communication venue emerges, the writing challenge grows.
No wonder communication professionals proclaim ...
