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Business Web Strategy

Book Description

Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web.

Table of Contents

  1. Copyright
  2. Editorial Advisory Board
  3. Foreword
  4. Preface
  5. Design Web Strategy
    1. Using Patterns for Engineering High-Quality E-Commerce Applications
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. A SYSTEMATIC APPROACH FOR INTEGRATING PATTERNS IN E-COMMERCE APPLICATIONS
      5. FUTURE TRENDS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
    2. APPENDIX
    3. Informing Industry via Academic Research in ICT Skill and Capability Development
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. A FRAMEWORK FOR THE STUDY ICT SKILL SUPPLY AND DEMAND
      5. FUTURE TRENDS
      6. CONCLUSION
      7. ACKNOWLEDGMENT
      8. REFERENCES
    4. The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations
      1. ABSTRACT
      2. INTRODUCTION
      3. KEY ENTERPRISE COMPUTING TRENDS
      4. IMPACT OF THE TRENDS ON END USER ORGANIZATIONS
      5. IMPACT OF THE TRENDS ON SUPPLIER ORGANIZATIONS
      6. INTERVIEW WITH REPRESENTATIVES OF IBM, SAP, HP, AND DELOITTE&TOUCHE
      7. IMPACT OF THE TRENDS ON HIGHER EDUCATION
      8. CONCLUSION
      9. REFERENCES
    5. Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND: THE ADVENT OF ENTERPRISE (WEB) 2.0
      4. RESEARCH FRAMEWORK AND OBJECTIVES: FOSTERING INNOVATION THROUGH AN ENTERPRISE 2.0-BASED BUSINESS STRATEGY
      5. ISSUES, CONTROVERSIES AND PROBLEMS IN ENTERPRISE COLLABORATION AND KNOWLEDGE EMERGENCY
      6. SOLUTIONS AND RECOMMENDATIONS TO FOSTER COLLABORATION AND KNOWLEDGE EMERGENCY THROUGH ENTERPRISE 2.0 IDEAS
      7. CONCLUSION AND FUTURE TRENDS
      8. REFERENCES
      9. ENDNOTE
    6. Customer Relationship Management (CRM): An In-Depth Analysis
      1. ABSTRACT
      2. INTRODUCTION
      3. BUSINESS CHALLENGES
      4. BUSINESS OPPORTUNITIES
      5. BANK ONE CASE STUDY
      6. APPLICATION DEFINITIONS
      7. COMPARATIVE VENDOR/PRODUCT MATRIX
      8. CRM VENDOR SELECTION PROCESS
      9. CRM IMPLEMENTATION CHALLENGES
      10. PREVENTING FAILURES
      11. CASE STUDY: CIGNA HEALTHCARE
      12. CONCLUSION
      13. REFERENCES
    7. Different Web Strategies for Different E-Marketplaces
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN THRUST OF THE CHAPTER
      5. FUTURE TRENDS AND CONCLUSION
      6. REFERENCES
      7. ENDNOTES
  6. Aligning Web Strategy to Corporate Strategy
    1. Trends of Web Services Adoption: A Synthesis
      1. ABSTRACT
      2. INTRODUCTION
      3. OBJECTIVES OF STUDY
      4. REVIEW OF PUBLISHED SURVEYS
      5. BENEFITS AND THREATS
      6. CONCLUSION
      7. REFERENCES
    2. Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine1
      1. ABSTRACT
      2. INTRODUCTION
      3. THE LIMITS OF A TRADITIONAL APPROACH TO ACTIVITY-BASED COSTING AND IMPLICATIONS OF TIME-DRIVEN APPROACH
      4. RADIO FREQUENCY IDENTIFICATION (RFID) TECHNOLOGY
      5. THE ADVANCED HEALTH PROCESS MANAGEMENT (AHPM)PROJECT
      6. DISCUSSION
      7. LIMITATIONS AND FURTHER RESEARCH AREAS
      8. CONCLUSION
      9. ACKNOWLEDGMENT
      10. REFERENCES
      11. ENDNOTES
    3. The Web Strategy Development in the Automotive Sector1
      1. ABSTRACT
      2. INTRODUCTION
      3. POTENTIALS OF THE INTERNET FOR THE AUTOMOTIVE SECTOR
      4. OBJECTIVES AND METHODOLOGY OF THE RESEARCH
      5. MAIN FINDINGS
      6. LIMITATIONS AND FURTHER RESEARCH AREAS
      7. CONCLUSION
      8. REFERENCES
      9. ENDNOTES
    4. Adaptive Mobile Web Browsing Using Web Mining Technologies
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. MAIN THRUST OF THE CHAPTER
      5. FUTURE TRENDS
      6. CONCLUSION
      7. REFERENCES
    5. Integration of Public University Web Sites and Learning Management Systems
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EMBEDDED LMS IN CORPORATE WEB SITE FARMS
      5. SOLUTION: EXTENDABLE WCMS WITH PLUG-IN LMS
      6. CONCLUSION: TECHNOLOGY ENABLES ORGANISATION!
      7. REFERENCES
    6. Innovating through the Web: The Banking Industry Case
      1. ABSTRACT
      2. INTRODUCTION: INNOVATION AND WEB BANKING
      3. INTERNET BANKING: A HISTORICAL SUMMARY
      4. THE PRESENCE ONLINE: AN ANALYSIS OF WEB SITES
      5. INTRANET BANKING AS AN ORGANIZATIONAL INTEGRATION TOOL
      6. INTRANET APPLICATIONS: THE CASE OF CONTENT MANAGEMENT AND OF BUSINESS PROCESS MANAGEMENT
      7. AN INNOVATION EVOLUTION PERSPECTIVE
      8. SOME USEFUL INSIGHTS
      9. CONCLUSION
      10. REFERENCES
      11. ENDNOTE
  7. Applications of Web Strategy
    1. An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption
      1. ABSTRACT
      2. INTRODUCTION
      3. RESEARCH METHODOLOGY
      4. FINDINGS
      5. CONCLUSION
      6. REFERENCES
    2. Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CONCEPT OF THE RESEARCH APPROACH
      5. DESCRIPTION OF THE RESEARCH RESULTS
      6. FINDINGS FROM THE SURVEY
      7. FINDINGS FROM FURTHER CURRENT SURVEYS
      8. FUTURE TRENDS
      9. CONCLUSION
      10. REFERENCES
    3. Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government
      1. ABSTRACT
      2. INTRODUCTION
      3. COMMUNICATION PORTAL IN HONG KONG GOVERNMENT: CENTRAL CYBER GOVERNMENT OFFICE (CCGO)
      4. RESEARCH QUESTIONS
      5. BACKGROUND
      6. METHODOLOGY AND DATA ANALYSIS
      7. DISCUSSION AND FUTURE TRENDS
      8. CONCLUSION
      9. REFERENCES
    4. APPENDIX: SAMPLE QUESTIONNAIRE
      1. User Satisfaction
      2. Information Accuracy
      3. Presentation Format
      4. Information Timeliness
      5. Content Relevance
    5. The Evaluation of IT Investments through Real Options
      1. ABSTRACT
      2. INTRODUCTION
      3. PERSPECTIVES ON IT ASSESSMENT IN ORGANIZATIONS
      4. BACKGROUND: "REAL OPTIONS"—UNCERTAINTY CREATING OPPORTUNITY
      5. CONTROVERSIES IN THE EVALUATION OF IT
      6. APPLYING REAL OPTIONS IN THE GOVERNANCE OF IT
      7. FUTURE TRENDS
      8. CONCLUSION
      9. REFERENCES
    6. Strategic Use of the Internet and Organizational Structure for E-Business: "Celta" Case at GM Brazil
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW
      4. RESEARCH METHDOLOGY
      5. CASE PRESENTATION: THE LAUNCHING OF THE CELTA BY GM BRAZIL
      6. ANALYSIS OF GM-CELTA CASE
      7. CONCLUSION
      8. CONTRIBUTIONS
      9. REFERENCES
    7. On the Use of Soft Computing Techniques for Web Personalization
      1. ABSTRACT
      2. INTRODUCTION
      3. WEB PERSONALIZATION
      4. SOFT COMPUTING TECHNIQUES FOR WEB PERSONALIZATION
      5. A NEURO-FUZZY WEB PERSONALIZATION SYSTEM
      6. CONCLUSION AND FUTURE TRENDS
      7. REFERENCES
  8. Compilation of References
  9. About the Contributors
  10. Index