Part II

Getting Familiar with Valuation Tools, Principles, and Resources

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In this part . . .

Although we don’t drown you in numbers and computations, we do get a little deeper into the valuation process in this part. We talk more about what various experts do throughout a valuation and what you should know about a company’s financial data going into the process. We also introduce a key resource that many people use as a starting point for a business valuation: rule-of-thumb data.

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