O'Reilly logo

Business unIntelligence by Dr. Barry Devlin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

CHAPTER 1

A modern trinity

 

“Today we have naming of parts. Yesterday, We had daily cleaning. And tomorrow morning, We shall have what to do after firing.”

—Henry Reed

“Uncertainty has become so great as to render futile, if not counterproductive, the kind of planning most companies still practice: forecasting based on probabilities.”

—Peter Drucker

As a species, we are counters of things. Namers and classifiers of parts and subparts. Sorters and arrangers of what is. Analyzers of what was or might have been. Organizers of what should be. Adders to and subtracters from the meaning of life and the value of our activities. Nowhere is this characteristic more obvious than in the context of modern business. We tell ourselves repeatedly: “You ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required