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Business unIntelligence by Dr. Barry Devlin

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CHAPTER 8

Insightful decision making

 

“As a general rule, the most successful man in life is the man who has the best information.”

—Benjamin Disraeli

“All our knowledge brings us nearer to our ignorance... Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?”

—T. S. Eliot

Information begets data, as we’ve seen. The opposite view, that data is the father of information, led to the evolution of data-based decision making support described in Chapter 5. When we accept that information—the recorded and stored symbols and signs we use to describe the world and our thoughts about it, and to communicate with each other—is the fundamental base matter of decision making, our view of the process begins ...

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