O'Reilly logo

Business unIntelligence by Dr. Barry Devlin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

CHAPTER 5

Data-based decision making

 

“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”

—Edward de Bono

 

“The purpose of computing is insight, not numbers.”

—Richard W. Hamming

By the mid-1980s, corporate IT figured that they had a reasonably good handle on building and running the operational systems responsible for the day-to-day processes of increasingly automated businesses. The majority of companies programmed their own systems, mostly in Cobol, computerizing the financially important and largely repetitive operational activities, one business activity ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required