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Business unIntelligence by Dr. Barry Devlin

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CHAPTER 4

Fact, fiction or fabrication

 

“Anyone who says businessmen deal in facts, not fiction, has never read old five-year projections.”

—Malcolm Forbes

“In this treacherous world nothing is the truth nor a lie. Everything depends on the color Of the crystal through which one sees it”

—Pedro Calderón de la Barca

In Chapter 3, we probed the DIKW pyramid for today’s understanding of the relationship between data and information and found it wanting. We now poke at data from a different direction to question how accurately it represents reality and how we come to believe it to be so. This has much to do with its provenance. Information is quite literally food for thought, and, as information becomes ever more central to our business and ...

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