INDEX
Alexander the Great, 4–10, 79–80
Allen, James, Profit from the Core, 57
Amazon, 59
American Airlines, 61
American Home Products, 49
Anderson, Chris, Free: The Future of a Radical Price, 74–75
back-from-the-future thinking, 40
beliefs, 101
Beyond the Core (Zook), 61, 62
Blanchard, Ken, The Power of Ethical Management, 25
blue ocean strategy, 86
business description and analysis, 35–37
business model innovation, 2, 74
Canadian Pacific Railway, 36
Canon, 86
Carnival Cruise Lines, 88
cascading message, 94
centralization decision, 97–98
checklist, 20
Churchill, Winston, 60
clarity, need for, 44
cohesive unit action, 14
comfort zone, 68
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