SIX
Determine Your Corporate Mission
Once you have decided upon your values, vision, and purpose for your business, the next step is for you to determine your mission.
Mission is an essential part of all business strategy.
Alexander’s mission was clear. It was to bring Greek culture and civilization to all of the known world. To achieve this mission, he knew he would have to overcome tremendous resistance to succeed.
For you to achieve business success, you will have to overcome tremendous competitive resistance as well. To achieve the market success you desire, clarity is essential. You must be clear about your values, your vision, your mission, and your purpose.
Define It Qualitatively
A mission statement is always qualitative, not quantitative. ...
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