FOUR

The Key Players in Setting Strategy

One of the first questions I’m asked whenever I’m organizing a strategic planning session for a company is, “Who should attend?”

The simplest answer is that everyone who will be responsible for implementing the strategy should be involved in the process of setting the strategy in the first place.

It is essential that the CEO, the CFO, the chairman, or whoever will be ultimately responsible for the implementation of the strategy be in attendance the entire time. This is the person who must sign off on the strategy, give his or her approval to the strategy, and make the final decisions necessary to allocate time, people, and resources to the implementation of the strategy.

The Power of the President

Some ...

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