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Flexibility Wins

In chapter two, I talked about the principle of maneuver, which in business means maintaining the flexibility to innovate and respond quickly to whatever happens in your environment.

The principle of maneuver requires that you continually anticipate what might happen. You develop fallback positions. You prepare to be able to move forward, backward, and sideways in the market, if necessary. You resolve never to get locked into a single plan with no flexibility or no other choice. You continually keep your options open and develop new options.

Avoid Limited Thinking

Darius had only one plan. His plan was that the chariots would break through and he would demoralize the Macedonian army. Then his men would march forward and ...

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