Business Strategy (The Brian Tracy Success Library)

TWELVE

Adjacency Moves

The best strategy is to focus on what you do well, and to concentrate on just a few core businesses based on core capabilities. To grow your company, you will need to expand beyond the core business. Many companies fall into the trap of expanding into businesses that are too far away from their core activities. They don’t have the experience, the capabilities, or the brand name to succeed.

In Beyond the Core, his follow-up book to Profit from the Core, Chris Zook explains that companies need to grow by moving into adjacency areas—areas that build on the capabilities of the core business.

Three Truths

Walmart opened up the Sam’s Club large-volume discount stores. American Airlines developed the Sabre automated flight reservation ...