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Business Strategy for Entrepreneurs: Vision, Tactics and Focus: An Instant Guide by Guy Rigby

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Strategy: Part Three — Flexibility and Focus

“Even if you are on the right track, you’ll get run over if you just sit there.”

— Will Rogers

The need for flexibility

Great businesses are ultimately distinguished by their ability to create and retain a strategic competitive advantage.

And yet markets constantly change…

As Herbert Hoover, the 31st President of the United States, said: “About the time we can make the ends meet, somebody moves the ends.”

So while strategies must be focused, they must also be flexible. Business leaders must therefore sharpen their senses and nurture their ability to recognise both threats and opportunities. They must be adept at managing change, shifting direction and focus and constantly evolving their ...

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