Your Brief for the Case Example
Let us say that your CEO calls you in one day and says the following to you:
“I want you to analyze the data you have on the first year of the pilot service offering.
I have a few questions in mind that I think will help guide us towards what to do
next. Could you write a report for me on them? They are:
First, how did the first-year sales go? The board suggested a good benchmark for successful
first-year sales would be $75,000 per customer. How did we do against that?
Second, are our customers satisfied with the product? I know you have some recent
data on this. I want us to aim for an average customer who indicates satisfaction.
Third, to what extent do they trust us? Again, I want to aim for pretty high ...
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