The Core Textbook Case Example for Chapter 13
We continue the core
textbook example from Chapter 1. Remember that the company is interested
in explaining the first-year sales of its services
offerings. You might generally assume that sales
are at least partially dependent on
(explained by) various aspects including:
-
“License” which is a categorical variable measured as “Freeware” or “Premium.”
-
“Size” is an ordinal variable with levels “Small”, “Medium” and “Big.”
-
“Trust” refers to the trust the customer has in your product and company. You originally measured trust through four questions in an online survey that you sent to key account holders at the client (measured on a 0 to 100 Likert scale). As per the discussion in Chapter ...
Get Business Statistics Made Easy in SAS now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.