The Core Textbook Case Example for Chapter 13

We continue the core textbook example from Chapter 1. Remember that the company is interested in explaining the first-year sales of its services offerings. You might generally assume that sales are at least partially dependent on (explained by) various aspects including:
  • “License” which is a categorical variable measured as “Freeware” or “Premium.”
  • “Size” is an ordinal variable with levels “Small”, “Medium” and “Big.”
  • “Trust” refers to the trust the customer has in your product and company. You originally measured trust through four questions in an online survey that you sent to key account holders at the client (measured on a 0 to 100 Likert scale). As per the discussion in Chapter ...

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