Case Study: Oracle South Africa
Oracle South Africa Investigates the Value of High Performance HRM for Its Sales Force
(this case is based on Opperman, 2012).
Oracle, founded more than three and a half decades ago by Larry Ellison, Bob Miner
and Ed Oates, is a privately owned company at the forefront of the business computing
world. Oracle commands solutions across the whole technology spectrum, including servers
and data storage, database software, middleware, user applications and cloud options.
As of 2014 Oracle served more than 400,000 customers in more than 145 countries worldwide,
including all of the Fortune 100. Oracle earned USD 38.3 billion in total GAAP revenue
in 2014.
Sales are a substantial part of the Oracle business model, ...
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