Business Statistics Made Easy in SAS

Big Data

Introduction to Big Data

This is a very short introduction to a very topical issue in business statistics, namely big data. Consider the following cases:

• A company like Visa gathers data on every swipe of every Visa card in the world on a continuous basis. This is a massive, constant stream of transactions.
• A company like Walmart gathers data on every purchase at every till in real time. Imagine the volume of purchases registered by each till, and the opportunity this data may provide to customize merchandising or the like.
• Social media through multiple channels like Facebook, Twitter and others has become a strategic way for companies to reach customers and to get feedback. However, if you are a big firm with a massive ...