The Company
Your company is Accu-Phi, a new but burgeoning player in the corporate accounting
software space.
Accu-Phi started out with a software offering that launched with a widely popular
freeware version which attracts advertising revenue. Later, the company produced a
premium version for an annual fee, which offers enhanced features and support. Initially,
marketing the software and running a sales and support call center was a big focus
for the firm.
The latest evolution in the company is a plan to offer consulting and training to existing customers, which we will generally call “services.” So far, the company has instituted a pilot services offering in one of its territories. The intention of the pilot program is to assess the potential ...
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