You are previewing Business Research.
O'Reilly logo
Business Research

Book Description

Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction
  6. Part One: Planning your project
    1. 01: The nature of business research
      1. What is scholarly literature?
      2. How do I develop a good research question (RQ)?
      3. How may I use scholarly literature in my project?
      4. How may I use theory?
    2. 02: Methodology and methods
      1. What is research methodology?
      2. What has methodology got to do with research methods?
      3. How may I design my research?
      4. How should I use my ’case study’?
      5. What research methods should I use for my project?
  7. PART TWO ‘Doing’ your project
    1. 03: The project proposal
      1. Project proposals
      2. Contents of a project proposal
      3. Critical and analytical thinking
      4. Prior planning prevents poor performance
    2. 04: Collecting quantitative data
      1. Finding quantitative data
      2. Secondary data
      3. Primary data
      4. Designing a successful survey
      5. Methods of collecting survey data
      6. Designing your questionnaire
    3. 05: Collecting qualitative data through interviews
      1. Interviewing types and design
      2. Focus groups
      3. Interviewing references and further websites
      4. Chapter appendix: Interview Protocol
    4. 06: Collecting data as an ethnographer
      1. Participant observation
      2. Non-participative observation
    5. 07: Case study research
      1. Objectives
      2. The case study
      3. Using deductive theory in case studies
      4. Cross-sectional case study design
      5. Longitudinal case study design
      6. Case study tactics adopted for design quality
    6. 08: Collecting data: less common methods
      1. Mixed methods research
      2. Social network analysis
      3. Action research
      4. Delphi method
      5. Participant and non-participant observation
      6. How to use crowdsourcing as a research tool
      7. How to use a repertory grid
    7. 09: Ensuring data saturation
      1. Validity of quantitative data
      2. Reliability of quantitative data
      3. Significance of quantitative data
  8. PART THREE Reporting your findings
    1. 10: Analysing quantitative data
      1. Measures of central tendency
      2. Measures of spread
      3. Some notes on statistical testing
      4. Variables: dependent and independent
    2. 11: Analysing qualitative data
      1. Coding text
      2. Checking
      3. Causal mapping
      4. Software for coding
  9. PART FOUR Writing your report
    1. 12: Discussing project findings
      1. Flawed reasoning
    2. 13: Conclusion to your report
      1. How to begin your conclusion
      2. Lessons to be learnt
      3. Recommendations
    3. 14: Reference lists
    4. 15: Writing your abstract
    5. 16: Conclusion
      1. Research question
      2. Knowledge of cutting-edge research and theory
      3. Research tools
  10. Index