Chapter 19
Conjoint Analysis, Multidimensional Scaling and Correspondence Analysis
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the concept and application of conjoint analysis
- Interpret the conjoint analysis output obtained from the statistical software
- Use SPSS to perform conjoint analysis
- Understand the concept and application of multidimensional scaling
- Interpret the multidimensional scaling output obtained from the statistical software
- Use SPSS to perform multidimensional scaling
- Understand the concept and application of correspondence analysis
- Interpret the correspondence analysis output obtained from the statistical software.
- Use SPSS to perform correspondence analysis
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