Contents
I Introduction to Business Research
1 Business Research Methods: An Introduction
1.2 Difference Between Basic and Applied Research
1.3 Defining Business Research
1.4 Roadmap to Learn Business Research Methods
1.5 Business Research Methods: A Decision Making Tool in the Hands of Management
1.5.1 Problem or Opportunity Identification
1.5.2 Diagnosing the Problem or Opportunity
1.5.3 Executing Business Research to Explore the Solution
1.5.4 Implement Presented Solution
1.5.5 Evaluate the Effectiveness of Decision Making
1.6 Use of Software in Data Preparation and Analysis
1.6.1 Introduction to MS Excel 2007
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