Brief Contents
Part I Introduction to Business Research
1 Business Research Methods: An Introduction
2 Business Research Process Design
Part II Research Design Formulation
5 Sampling and Sampling Distributions
Part III Sources and Collection of Data
7 Data Collection: Survey and Observation
9 Fieldwork and Data Preparation
Part IV Data Analysis and Presentation
10 Statistical Inference: Hypothesis Testing for Single Populations
11 Statistical Inference: Hypothesis Testing for Two Populations
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