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Business Reimagined: Why work isn't working and what you can do about it by Dave Coplin

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Chapter 3. Being Social

Social wizardry

RICHARD PATTERSON’S BUSINESS is built on understanding what his customers are saying and what his customers’ customers are saying. A few years ago he realised that they were increasingly using social networks, blogs and forums to make themselves heard. It turned his business on its head.

Richard is the CEO of Merlin, an IT and consumer services company based in Buckingham. He founded the company with his partners in 1991 and has grown it into a global business with 400 employees and operations in the Far East, Europe and the US.

The company’s clients include blue-chip financial and healthcare firms – companies ...

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