Truth 21. Retention begins with hello

There’s a time machine that will take you right back to those wacky, wonderful teenage years. You remember: You were painfully aware of every single thing you did, afraid that one little misstep would reveal to the world the geek that you were afraid you really were. This agonizing self-consciousness was compounded if you were the new kid in school. You didn’t know your way around. A secret code divided the cool from the un-. Most people were standoffish. But just as bad: Some people seemed too eager to be your friend. You could fall in with the wrong crowd without realizing it.

And now, ladies and gentlemen, children of all ages, we’ve got your time machine right here. Step right up and take a look. But ...

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