29. Ronald Reagan and Barack Obama

Masters of the Game

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No book on presentations would be complete without reference to two masters of the game: the 40th and 44th Presidents of the United States, Ronald Reagan and Barack Obama; two men whose politics are poles apart, but who share one common touch point that serves as a lesson for any presenter.

Although their speaking styles also differ—Mr. Reagan, the genial former actor from the Midwest, who overwhelmed audiences with his underplaying, and Mr. Obama, the cool former Ivy League attorney, who rouses audiences with his dynamic voice and elegant bearing—both men use their individual styles in the ...

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