Contents
1 Entrepreneurs Create the Future
2 Before You Start Planning, Ask the Right Questions
4 Industry: Zoom Lens on Opportunity
5 Company and Product Description: Selling Your Vision
6 Marketing Plan: Reaching the Customer
7 Operations and Development: Execution
9 The Critical Risks and Offering Plan Sections
10 Financial Plan: Telling Your Story in Numbers
Appendix 1: Quick Screen Exercise
Appendix 2: Business Planning Guide Exercise
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