Part II. Developing Your Plan's Components
In this part. . .
Almost all business plans share certain features: They describe the company and what it proposes to do. They assess the business environment and then lay out business and marketing strategies for competitive success. Finally, they crunch the numbers to ensure that the company has enough start-up money to get off the ground and enough profit to fuel success well into the future.
The five chapters in this part take you step by step through the process of creating the essential elements of your business plan. Chapter 4 helps you examine your marketplace — sizing up your industry, defining your customers, and checking out your competition. Chapter 5 assesses your strengths, weaknesses, opportunities, and threats and then helps you build a business model and growth strategy that capitalize on your situation. Chapter 6 examines your key business capabilities in order to help you focus your plan on what you do best. Chapter 7 helps you hammer together your all-important marketing plan. Finally, Chapter 8 tackles the numbers, walking you through the creation of your income statement, balance sheet, cash-flow statement, financial projections, and budget.
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