Part I. Building a Strong Foundation for Your Plan
In this part. . .
Writing a business plan is the first step in turning a good idea into a thriving company. An effective business plan provides the chart that you'll use to get where you want to go. Without a plan, many businesses find themselves adrift.
The chapters in this part make the case for why a plan is important. They walk you through the process and guide you as you take the first steps toward creating a company with what we hope will be a long and prosperous future.
If you're still at the stage of creating a winning business idea, you'll find some useful advice on how to develop a business idea worth pursuing. We then help kick off your business planning process and offer a guided tour through the essential process of creating your company's mission, vision, goals, and objectives.
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