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Business Planning: A Guide to Business Start-Up by David Butler

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Chapter 1   The importanceChapter 1   of businessChapter 1   planning

Why should I bother with a business plan?

There is a whole host of reasons to justify the preparation of business plans, not just for business start-up enterprises, but as a model of good practice for established organizations. Any one of these reasons in its own right should make the planning process a worthwhile exercise, if it is done properly. However, the important thing to remember, is that just producing a good business plan alone, will not result in a sound, profitable or prosperous business. The business plan is just that – a plan – and like any other plan, the only way to see if it really works is to monitor its progress at regular intervals, so that you can respond ...

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