Book description
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future
Table of contents
- Cover
- The Business of Digital Television
- Full Title
- Copyright
- Contents
- Acknowledgements
- Introduction
- The TV pioneers
- 1 From dumb box to television that ' s alive
- 2 The analogue television business today
- 3 The adoption of digital
- 4 Cable, satellite or digital television?
- 5 Where is digital today?
- 6 Is new content still king?
- 7 Selling digital television
- 8 The economy of niches
- 9 Web-casting to the TV, or TV on the PC?
- 10 The future: brave new world or just more of the same?
- References
- Index
Product information
- Title: Business of Digital Television
- Author(s):
- Release date: June 2013
- Publisher(s): Routledge
- ISBN: 9781136029776
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