Chapter 17
Building Networking into Your Business Strategy
In This chapter
Integrating networking into your business
Keeping in constant touch with your contacts
Learning from the little things that the big winners do
Have you ever wondered why some people consistently get fantastic results from networking and others achieve only sporadic success?
Over the last six years or so I’ve observed how some people seamlessly integrate networking into their business. Networking isn’t something they do, but something they live and their business benefits as a result.
Someone once said that ‘networking is more an attitude than an activity’ and in this chapter I show you how to develop that attitude and the activities to make it work.
Circles Within Circles: It Isn’t Just About Who You Know
People often describe networking, and business in general, as being about who you know. The more people you know, the more links you have in your networking chain and the closer you get to your ideal contact.
Your contacts resemble circles within circles; with some you have a really strong connection and with others a much looser relationship.
As much as being about who you know, networking is about who knows ...
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