Business Networking For Dummies

Introduction

Thank you.

If you’re reading this little book, you’ve put a lot of faith in me. I appreciate that and have made every effort to pack as much as possible into this book so that you get massive value from it.

Thank you because this book justifies a lot of what I’ve blogged and spoken about at networking events for years.

Thank you because every person who makes a commitment to getting better at business networking makes the experience better and the opportunity greater; not just for themselves but for every other business person out there networking too.

Small businesses rule the world. Small businesses are the guys who supply big businesses, and provide extra employment opportunities. Small businesses also, of course, sometimes turn into big businesses.

The more that small businesses talk to each other, and exchange ideas and business, and acknowledge their vital role in the economy the better. Business networking is a huge part of that and can help to enable and facilitate that interaction.

I fell in love with business networking as an activity about six years ago because it offers so much more than most people realise. I’ve seen people’s businesses and lives changed, including my own, through business networking.

I include a number of personal anecdotes in this book but the following is the one that nicely squares the circle of the story of this book.

After six years of business networking, I’ve attended over 650 networking meetings and posted on the 4Networking ...