O'Reilly logo

Business Models For Dummies by Jim Muehlhausen, JD

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 21

Utilizing Virtualized Sales Processes

In This Chapter

arrow Seeing how the Internet ruined traditional sales processes

arrow Using a sales virtualization process to leverage, not fight, the Internet

arrow Creating your own virtualized sales process

A virtualized sales process leverages recent technological advances, particularly the Internet, to make the sales process more cost effective and productive. The process of sales virtualization began with the printing press. Prior to Gutenberg, the only way to entice a buyer was face to face. The printing press allowed merchants to create sales messages and transfer some of the in-person selling to the printed word. The telephone provided even more sales virtualization by allowing in-person selling to be performed over phone wires. Corporations set up massive appointment setting and telemarketing staffs to capitalize on the savings and increased productivity this virtualization provided.

The Internet and all its related sales tools — e-mail, video streaming, podcasts, search engines, websites, RSS, and webinars — provide the opportunity to dramatically transform sales processes.

In Chapter 9 I tell you that the sales performance model significantly ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required