Part I
Getting Started with Business Models
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In this part . . .
Find out what a business model is and why it’s important. Understanding the business model concept — and how it differs from a business plan — gives you the best chance at success.
Discover how business models interrelate with other business concepts, such as business architecture and profit formula.
Look at examples of companies that use various business models. Learn lessons from the successes of companies like Amazon and Starbucks and from the trials of companies like Kodak and Blockbuster.
Ditch the traditional business plan in favor of a business model plan. A great business model is always a winner.
