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Business Models For Dummies

Book Description

Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

  • Shows you how to define the purpose of a business and its profitability to customers

  • Serves as a thorough guide to business modeling techniques

  • Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.

Table of Contents

  1. Cover
  2. Title Page
  3. Table of Contents
  4. Introduction
  5. Part I: Getting Started with Business Models
    1. Chapter 1: What Is a Business Model and Why Does It Matter?
    2. Chapter 2: Business Models Defined
    3. Chapter 3: Business Models Come in Many Different Forms
    4. Chapter 4: Your Business Success Depends Upon Your Business Model
  6. Part II: Creating a Winning Business Model
    1. Chapter 5: Using Tools to Design Your Business Model
    2. Chapter 6: Finding the Most Attractive Markets to Create a Powerful Offering
    3. Chapter 7: Completing Your Offering with a Unique Value Proposition
    4. Chapter 8: Making Money with Your Business Model
    5. Chapter 9: Monetization through Sales Performance
    6. Chapter 10: Making Your Business Model Last
    7. Chapter 11: Sustaining Your Business Model: Innovating and Avoiding Pitfalls
    8. Chapter 12: Cashing In
    9. Chapter 13: Analyzing Your Business Model
  7. Part III: Dealing with Change
    1. Chapter 14: Knowing that All Business Models Erode
    2. Chapter 15: Looking for Signs that Your Business Model Is Weakening
    3. Chapter 16: Detecting Hidden Problems and Adapting before It's Too Late
  8. Part IV: Business Model Innovation
    1. Chapter 17: Figuring Out Where to Begin the Innovation Process
    2. Chapter 18: Starting the Innovation Process
    3. Chapter 19: Using Disruptive Innovation
    4. Chapter 20: Crowdsourcing as Advanced Business Model Innovation
    5. Chapter 21: Utilizing Virtualized Sales Processes
    6. Chapter 22: Profiting from the Dynamics of Insurance
  9. Part V: The Part of Tens
    1. Chapter 23: Ten Terrific Business Models
    2. Chapter 24: Ten Signs You May Have an Issue with Your Business Model
    3. Chapter 25: Applying Ten Sources of Business Model Innovation
    4. Chapter 26: Ten Things a Venture Capitalist Never Wants to Hear About Your Business
  10. Cheat Sheet