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Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

Book Description

Fully exploit new conditions and opportunities created by current technological changes

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.

  • Explores a road map to success through adapting to technological changes

  • Written for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses

For companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In Business Models for the Social Mobile Cloud, PwC's Ted Shelton describes the tectonic changes currently underway—and to come—plus why they are happening, what to expect, and what you must do about.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Preface: There's an App for That!
  6. Introduction: Turning Inside Out
  7. Part I: The Technology of the Social Mobile Cloud
    1. Chapter 1: A Remote Control for the World
      1. The Three Technologies
      2. Lessons from the History of the Internet
      3. The History Lesson: Big Picture Thinkers Survive the Game
      4. Build for the Social Mobile Cloud
      5. The Time is Now
      6. Social Networking is the Fastest Growing Technology Ever
      7. The Cloud: The Connective Tissue
      8. Buy a Smartphone Now
    2. Chapter 2: Social Means Connected: Compete with Yourself, Collaborate with Others
      1. The Social Network
      2. Co-Creation
      3. Compete with Yourself
      4. Sign Up for a Social Network Today—on Your New Smartphone
      5. Your Employees and Business Partners in Social Networks
    3. Chapter 3: Mobile: The Great Untethering
      1. The New Technical Capabilities
      2. Connectivity
      3. Reality Redefined: The Physical World with Data Overlay
      4. Life Streaming: Access to a Photographic Memory
      5. Cyborg
      6. BYOD and the Consumerization of IT
    4. Chapter 4: Plug Yourself into the Cloud
      1. Four Key Technologies
      2. Benefits of the Cloud are Heavenly for Business
      3. Drawbacks of the Cloud—Just Like Any Grid
      4. Leveling the Playing Field
      5. Plug Yourself into the Cloud
  8. Part II: How Business Will Be Changed by the Social Mobile Cloud
    1. Chapter 5: ADAPT: Adapting to Change
      1. Technological Changes
      2. At the Core of Today's Change: Transaction Cost Economics
    2. Chapter 6: Persistent Digital Engagement: The New Digital Consumer
      1. Customer Service is the New Marketing
      2. Connecting Digitally at the Physical Point of Sale
      3. Embrace Transparency
    3. Chapter 7: Digitization: The Rising Value of Information in Products and Services
      1. Innovation Drivers
      2. Wireless Sensors in Everything and Everywhere
      3. Application Programming Interfaces for Everything
      4. Software is Everywhere
    4. Chapter 8: Crowd Storming, Crowd Sourcing, Collaboration, Co-Creation
      1. More People = Faster and Better Decisions
      2. Group Collaboration = Faster and Better Outcomes
      3. Extend Engagement and You Increase Value for Everyone
    5. Chapter 9: Hierarchy will Yield to Networks, Remaking Organizations
      1. Seniority and Control of Information
      2. Finding New Business Model Solutions
    6. Chapter 10: How We Buy: Redefining Shopping and Payment
      1. Business Model Shift 1: For Retailers, the Customer Is in Control
      2. Business Model Shift 2: Pay from the Comfort of Your Own Phone
      3. Business Model Shift 3: Corporate Currencies
      4. Business Model Shift 4: Insuring Corporate Currencies
      5. Business Model Shift 5: Accepting (Multicurrency) Mobile Payments
      6. Business Model Shift 6: Transforming the Purchase Experience with Mobile Payments
    7. Chapter 11: The Game of Work, the Work of Game
      1. Business Model Shift 7: Turning Work into a Game
      2. Business Model Shift 8: Data-Driven Decision Making and a Culture of Experimentation
      3. Business Model Shift 9: Experience Is the Dominant Value
    8. Chapter 12: Work and the Workplace Reimagined
      1. Forces of Change
      2. Business Model Shift 10: Dynamic Networked Social Sales and Support Staff
      3. Business Model Shift 11: Workforce Collaboration to Improve Safety and Quality
      4. Business Model Shift 12: Transparency and Openness
  9. Part III: Understanding Change: How to Adapt to the Social Mobile Cloud
    1. Chapter 13: Understanding Change
      1. Punctuated Equilibrium
      2. Reinvention
    2. Chapter 14: Undoing Our Resistance to Learning
      1. HIDE
      2. Trains, Phones, Record Players: The Cause of What?
      3. The Crucial Skills for Twenty-First-Century Success
      4. Continuous Learning: You're Either Growing or Shrinking
    3. Chapter 15: Systems Thinking
      1. Looking at the Whole
      2. Shifts in Focus
      3. Tools to Assist with Optimizing Details
      4. Interactive Data Visualization
      5. Steps to Systems Thinking
    4. Chapter 16: Decision Making
      1. SAFE
      2. Committing to Adapting
      3. The Continuously Iterative Business Plan
    5. Chapter 17: Seven Steps to Adaptability
      1. Step 1: Why We Resist Change
      2. Step 2: Embrace Data and Analytics
      3. Step 3: Understand the Power of Social Collaboration
      4. Step 4: Why We Resist Learning
      5. Step 5: Use New Learning Tools
      6. Step 6: Learn to Use Systems Thinking
      7. Step 7: Decision Making
  10. Afterword: Digital Transformation: What Will You and Your Business Look Like 10, 20, 50 Years from Now?
  11. Appendix: PwC Thought Leadership on Social, Mobile, Analytics, Cloud (SMAC)
  12. About the Author
  13. Index