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Business Models and Strategic Management by Francine Newth

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Module 1

What Is a Business Model?

Everything in the universe has shapes and colors. In each module, we use various geometric forms to help you find amazing connections and give rise to new ideas and insights.

“Seeing with our eyes, seeing with our minds.” 1

CH01-UNF01.eps

In your view, how do the three elements of a business model interrelate? Use the triangle to write the key components that represent your concept of a business model before proceeding to the next page.

Imagine a green triangle to transform a business model

Objectives

1. Understand the concept of a business model.

2. Use real-world examples of business models interactively.

3. Develop a business ...

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