Appendices

A. Companies with Successful Business Models

Company

Value proposition

Capabilities

Revenue streams

Costs

Link

Netflix

Low-cost movie rentals and streaming

Massive selection, high quality streaming, accessibility on a variety of devices

Subscription based

Marketing, logistics, licensing

http://seekingalpha.com/article/304029-revamping-netflix-s-business-model

Pandora Media

Free access to online radio service

Customer options, accurate musical preferences based upon artist, title, or genre

Ad based

Royalties for music, general overhead

http://seekingalpha.com/article/363661-pandora-profitability-on-the-way-business-model-is-stronger-than-it-appears

Apple

Provide consumers with reliable ...

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