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Business Modeling by Ron Zahavi, David M. Bridgeland

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Chapter 11

Business Simulation

Some business models can be simulated. Business process models can be simulated to determine costs, cycle times, and other process results. Business motivation models can be simulated to determine the results of strategies and trends. In either case, simulation is useful for training, persuasion, and analysis. Simulation is also useful for model validation—for finding and fixing errors in a model.

After the successful acquisition of the Cora Group, your management team at Mykonos entrusts you with a new responsibility: improving customer satisfaction across all the Mykonos restaurants. Traditionally Mykonos management has thought about customer satisfaction in terms of the quality of the dishes prepared, and part ...

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