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Business Modeling by Ron Zahavi, David M. Bridgeland

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Chapter 3

Business Motivation Models

Business motivation is the first of the four business modeling disciplines we describe in this book. A business motivation model describes what a business is trying to accomplish—the goals and objectives of the business. A motivation model is also concerned with how the business intends to go about accomplishing the goals—the strategy of the business. A motivation model includes what is happening in the world that may represent an opportunity or a threat to the business and what is happening in the business itself that may be a strength or weakness. This chapter explains business motivation models.

After some consideration, your company, Mykonos Dining Corp., does acquire Cora Group, striking a cash and stock ...

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