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Business Modeling by Ron Zahavi, David M. Bridgeland

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Chapter 2

Modeling Fundamentals

Models are always wrong in some ways, and they are always incomplete, missing part of the messy human complexity of the real world. But models can be useful for communication, analysis, and other purposes. This chapter explains how models are wrong and why they are useful and introduces the four business model disciplines that are explained in more detail in subsequent chapters.

There are many models described in this book, and every one of them is wrong. Every model we have ever created is wrong, as is every model you will ever build. Being wrong is part of the nature of a model. The world that we model is much richer, much more complex, and much stranger than the models that we build of it. If you are the kind ...

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