About the Authors
David M. Bridgeland is chief business architect at Unisys Corporation. He has performed business modeling for more than 20 years, creating models for many clients, including Charles Schwab, AT&T, UBS, Sony, Chevron, and New York State. Prior to Unisys, he held consulting positions at KPMG and at Coopers & Lybrand Consulting as well as executive positions at two venture-backed startups, including Powersim Corporation, a vendor of business modeling tools. Currently he focuses on applying business modeling to large sales opportunities. Dave holds a BA in computer science from the University of Michigan and an MA in computer science from the University of Texas at Austin. He lives in suburban Washington, DC.
Ron Zahavi is chief ...
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