Prologue

Do the following events indicate the end of “business as usual”?

Images A recent statement on the home page of the Sony cassette Walkman indicated that its production is finished–more than 30 years after its debut in 1979.

Images Wal-Mart has ended its strategy of using DVDs as traffic drivers–due to the impact of video-on-demand and Redbox kiosks.

Images Advertising revenue is slowly moving from “traditional” media to digital media, having a significant impact ...

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