Author’s Note
It seems appropriate for a book on business model renewal to be part of a larger business model shift in publishing. This one is. It is available in two formats: the traditional paper version, and in e-book format—the very format that is changing publishing—which will in some cases allow you to link directly from the book to video clips on the Web.
I configured the book in much the same way that I create executive education classes as part of the University of Wisconsin–Madison’s School of Business. When I work with mid-career managers, executives, and professionals, I am fully aware of the challenge for them to stay focused (quiescently) for a three-day course. (After all, you are hyper-connected, busy people used to being on the ...
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